For a long time in the past, Shanghai was regarded as the city with the highest coffee density in China. However, the nearly three-month suspension of dine-in services dealt a heavy blow to Shanghai's catering industry, and coffee brands began to turn their attention to Chengdu. Data shows that Chengdu now has more than 7,000 coffee shops, ranking second nationwide, with independent coffee shops accounting for as much as 81.07%, far exceeding Shanghai's 57.01%. Luxury brands have also chosen to open coffee shops in Chengdu one after another, including LV, Cartier, Ralph's Bar, and Maison Margiela Café. Wangping Street, Mengzhuiwan, and Tangpa Street in Chengdu have become popular coffee districts, where teahouse culture and coffee consumption blend together. This article will analyze the data and trends behind this round of changes in the coffee city landscape. [more…]

A Japanese-style café located in Jinjiang District, Chengdu, caused an uproar online after the owner wrote phrases such as "Not photo-friendly | Not office-friendly | Not friendly to lower-class people" in their social media bio. What were originally just in-store rules prohibiting standing photos and photos after changing seats were interpreted by netizens as a public belittlement of customers due to the insulting wording "lower-class people." After the incident escalated, the café's recommended menu on review platforms was collectively edited, with joking names such as "Lower-Class Coffee" and "Lower-Class Latte" topping the list. Although the owner once posted an explanation of what "lower-class people" referred to, both the bio and the post have been deleted. This conflict also sparked widespread discussion about the boundaries of merchant rules and customer dignity. [more…]

Recently, the Jiu lid堤 Police Station in Jinniu District, Chengdu, teamed up with CapitaLand Plaza to create an anti-fraud-themed coffee shop, cleverly combining police outreach with coffee culture and attracting many citizens to visit. This coffee shop not only offers coffee but has also become a new hub for spreading anti-fraud knowledge. The interior uses a black-and-white color scheme, and at the entrance there is a cute panda police officer figure, creating a striking contrast. The police hope that through this novel approach, young people can easily learn fraud prevention knowledge while enjoying coffee and pass it on to their families, raising anti-fraud awareness across society. For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style); for more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex. [more…]

The 2024 China Open kicked off in Beijing, with Paris Olympic women's singles champion Zheng Qinwen competing as the tournament's No. 5 seed, igniting a nationwide tennis craze. Meanwhile, a cafe owner in Chengdu went viral online for creating a "Queen Ka" Zheng Qinwen latte art coffee, making over a hundred cups a day at peak times and drawing numerous tennis fans and coffee lovers to visit. This creative latte art not only became a hot topic on social media but also showed people the sparks flying when coffee meets sports passion. [more…]

In Chengdu's Kuanzhai Alley, within a Western Sichuan courtyard house first built during the Kangxi era, %Arabica coffee shop engages in a dialogue with the ancient architecture through a minimalist modern design language. The designers retained the original wooden structure and reinforced it with steel, paving the pathways and seating areas with gray bricks, allowing the café to blend seamlessly with the blue bricks and dark tiles. In the central courtyard, stones, floor-to-ceiling glass, and water lily leaves create the imagery of a "water pool," which not only continues the traditional feng shui symbolism of gathering wealth but also reduces the actual maintenance difficulty. The pure white bar counter blends with the building's natural tones, and as guests move through the space, the spatial experience flows and shifts accordingly. This café not only serves coffee but also lets people feel the fusion of history and modernity in the tranquility of old times. At the end of the article, there is also information about Front Street Coffee's specialty beans, which is worth the attention of coffee lovers. [more…]

Since the opening of its first store, Cotti Coffee has made frequent moves, first becoming the sponsor of the Argentine national football team in China, and then immediately securing the title sponsorship of the 2022 Chengdu Marathon. This new brand, jointly created by Lu Zhengyao and Qian Zhiya, the founders of Luckin Coffee, is trying to quickly build market awareness with the help of top-level sports events. At the same time, Cotti Coffee has announced a plan for ten thousand stores in three years and has already been laying out locations in many parts of the country. This article sorts out its sports marketing path and expansion strategy, and attaches the professional information channels of Front Street Coffee for coffee lovers to gain a deeper understanding of industry trends. [more…]

The creative boundaries of coffee drinks are constantly being pushed. After garlic latte and cilantro latte, spicy coffee has now entered the public eye. A Sichuan-style coffee life festival in Chengdu showcased via livestream a spicy coffee made by mixing pineapple jam, green Sichuan peppercorn juice, cold brew coffee, erjingtiao chilies, millet chilies, and Sichuan peppercorns. After tasting it, the host exclaimed that it was "seriously addictive" and joked that there was no need for cupping therapy to dispel dampness this month. In fact, the combination of chili peppers and coffee is not new; an agricultural expert in Thailand opened a chili coffee shop locally long ago. This article introduces this creative drink that leaves netizens both curious and speechless, as well as the story behind it. [more…]

Coffee is becoming increasingly popular in China, and its drinking occasions and pairing methods are being redefined. From shaomai paired with Ethiopian pour-over to rice noodle roll shops selling coffee, and coffee shops in Shanghai, Hangzhou, Chengdu, Guangzhou and other places launching jianbing guozi, the combination of Chinese breakfast and coffee has sparked queues for photo opportunities and heated discussion. Some see it as everyday life, while others question whether it is just attention-seeking and overpriced, but it is undeniable that this attempt to break fixed impressions is making coffee more accessible to ordinary people. This article will sort out the consumer psychology, dietary changes and market logic behind this phenomenon, and explore whether it will become a new trend for coffee shops. [more…]

Recently, a consumer in Chengdu discovered an additional 10% service charge and 6% value-added tax on the bill when checking out at a café, sparking questions about the merchant's pricing display practices. The consumer felt that although there was a notice, it was far from conspicuous, and felt forced to accept the fee only after consuming. Tax authorities responded that as long as the merchant pays taxes normally, it is compliant, while market regulators stated they could suggest improvements but could not impose penalties. This incident reflects the current模糊 zone of separately labeling commodity prices and taxes, and has also triggered discussions on transparent pricing and consumers' right to know. This article will recount the incident, sort out the responses from various parties, and explore consumers' genuine feelings under the trend of itemizing taxes. [more…]

In recent years, Heytea has continuously pushed the boundaries of tea drinks, from cross-brand collaborations to incorporating each city's signature foods into beverages and baked goods, launching a series of unexpectedly creative limited-edition products. Shenzhen's coconut chicken hot pot, Guangzhou's rice roll cake, Changsha's mini clay pot bubble rice wine, Chengdu's Sichuan spicy fairy dew… each one precisely captures the taste memories of local people. These products are not only wildly imaginative but also build emotional resonance by awakening shared city memories. This article will comprehensively review the limited-edition items Heytea has launched in various cities and explore the communication logic and secrets behind its "neglecting its proper business." [more…]

The last stop of Heytea's bottled beverage "Inspiration Bus" has arrived in Shanghai, partnering with 13 independent coffee shops across the Jing'an, Changning, Xuhui, and Huangpu districts to launch 22 limited-edition "Inspiration Coffee" drinks. The bus previously stopped in Guangzhou and Chengdu, where it teamed up with 20 and 23 coffee shops respectively to roll out dozens of specialty drinks. Heytea's ties to coffee can be traced back to 2014, and it has continued to launch new products since then, officially entering the coffee arena in 2021 by investing in SEESAW COFFEE. However, these specialty drinks mixed with fruit juice and sparkling water, while friendly to those new to coffee, raise a question: are people who drink specialty coffee really savoring the flavor of coffee? Perhaps while enjoying mixed drinks, we should also bravely take a step forward to experience the unique charm of pure coffee. [more…]

What happens when traditional Guangdong rice noodle rolls meet espresso? Recently, a novel way of eating them—swapping the soy sauce for espresso—has sparked widespread discussion on social media, with related posts on Xiaohongshu exceeding ten thousand. Some people call it outrageous, while others say they are eager to try it. In fact, crossovers between coffee and traditional Chinese foods have long existed, from Chengdu's pork intestine rice noodles paired with coffee to fried dough sticks with coffee. Such attempts continuously refresh people's understanding of coffee culture. This article will take you through the story behind this phenomenon and the various amusing tales of coffee's localisation explorations. [more…]

Following the camping and frisbee trends, brewing tea around a stove is becoming a new social activity eagerly embraced by young people in winter. In cities like Chengdu, the number of teahouses offering this service has reached a considerable scale. Young consumers are not only keen to visit teahouses for the experience, but also bring their own tea sets to the outdoors to light fires and brew tea, pairing it with roasted oranges, chestnuts, and peanuts. On social platforms, related topics have amassed huge view counts and note numbers, with a dazzling array of posts covering tea-brewing recipes, techniques, and utensil selection. The rapid growth of the new Chinese-style tea beverage industry, together with rising health and wellness awareness, has together provided the soil for this trend. Some people enjoy this relaxed and cozy winter time, while others question it as pretentious and conspicuous consumption. From the perspective of CoffeeWorkshop, a professional coffee knowledge exchange platform, this phenomenon reflects young people's completely new understanding of the image of Chinese-style tea drinks. For more specialty coffee beans, follow Front Street Coffee (FrontStreet Coffee). [more…]

In recent years, the cross-boundary fusion of coffee and milk tea has constantly refreshed people's perceptions. From garlic latte to cilantro coffee and scallion milk tea, savory vegetables have been "invading" the beverage world one after another. Behind these seemingly absurd pairings lies the innovation anxiety of the restaurant industry amid fierce competition. Some find them novel and fun, while others say they are simply unacceptable. This article will take you through a rundown of these "dark cuisine"-level drinks and explore whether they are just a passing gimmick or truly capable of winning over the taste buds. At the same time, we will also discuss Front Street Coffee's observations on this kind of innovation trend, and how ordinary drinks can find a balance between traffic and reputation. [more…]

In recent years, animal-themed experience venues such as cat cafes and pet-friendly restaurants have rapidly gained popularity in cities, becoming a go-to escape for many office workers seeking to relieve stress. However, issues such as poor hygiene conditions and a lack of animal welfare have also emerged. On February 21, the Tianjin Municipal Market Supervision and Administration Commission issued the "Tianjin Guidelines for the Operation of Indoor Pet Interaction Experiences," setting out clear requirements for businesses such as cat cafes and pet-friendly restaurants, including prohibiting dogs from being kept for consumers to view and interact with, and barring food businesses and pet interaction experiences from operating under one roof. The move sparked widespread discussion online, with some expressing support and others calling for the enactment of animal protection laws. Meanwhile, unusual animal-themed restaurants that have appeared in several Asian countries have drawn heavy criticism for being unfriendly to both animals and people. Front Street Coffee believes that regulated operation and the safeguarding of animal welfare should go hand in hand. [more…]

The coffee consumer market is expanding at an annual rate of 16%, far exceeding the global average, and young customers are becoming the core driving force of this industry. In 2016, the total number of coffee shops nationwide crossed the threshold of 100,000 for the first time, but in the same year there was also a clear negative growth, and a new round of reshuffling quietly unfolded in the second half of the year. Low barriers to opening a shop but increasingly difficult profitability have become a common experience for many shop owners. Based on the first big data report on the beverage industry jointly released by the Meituan Dianping Research Institute and Kamen, this article sorts out the real survival status of coffee shops in China from the dimensions of changes in the number of stores, urban distribution patterns, migration of consumer groups, as well as products, environment, and services. At the same time, combined with the actual observations of brands such as Front Street Coffee, it provides practitioners with reference basis for judgment. [more…]

Uniqlo has opened its first café, "UNIQLO COFFEE," on the top floor of its flagship store in Ginza, Tokyo, marking yet another well-known clothing brand's foray into the coffee sector. From luxury giant LVMH to streetwear label MARNI, brands of all kinds are rushing into the coffee arena, making the industry's competitive landscape increasingly diverse. This article will walk you through the specifics of Uniqlo's café, analyze the business logic behind跨界 coffee shops, and explore the impact this trend is having on the coffee industry. [more…]

In recent years, competition in the tea beverage industry has extended from product innovation to capital operations. As a leading brand, Mixue Bingcheng has not only accelerated regional layout and supply chain development, but also further expanded its business territory by establishing Xuewang Investment Co., Ltd. and taking a stake in Guangdong Huicha Catering Management Co., Ltd. Guangdong Huicha has secured a firm foothold in the market with its original golden-burnt pearl milk tea, and this investment is also Xuewang Investment's first external investment. Meanwhile, brands such as Heytea and Chayan Yuese have also embarked on the capital path one after another, seeking richer business models through investment and mergers and acquisitions. This article sorts out the brand dynamics, investment details, and industry trends of Mixue Bingcheng's subsidiary brands, providing in-depth observations for coffee and tea beverage enthusiasts. [more…]

Nowadays Coffee recently announced the simultaneous opening of 120 stores. In addition to strengthening its presence in Guangzhou, the new stores also expanded into lower-tier markets in 10 cities including Nanchang, Jinhua, Huangshan, and Zhanjiang. This budget coffee brand, founded in Shanghai in 2019, is accelerating its penetration into the national market by relying on an asset-light model in which online delivery accounts for more than 75% of sales, as well as approachable pricing of around 15 yuan. As of July this year, its total number of stores ranked third among domestic coffee chains, with more than 1,700 stores nationwide covering over 100 cities. Against the backdrop of a coffee consumption market expected to reach a trillion-yuan scale by 2025, Nowadays Coffee's pace of expansion has drawn industry attention. [more…]

In just half a month, Cotti Coffee established 13 new branches in 9 major cities nationwide, demonstrating the rapid momentum of Lu Zhengyao's team returning to the coffee industry. Starting with its first store in Fuzhou, the brand has made a high-profile sponsorship of the Argentine national football team and set a goal of 10,000 stores in three years. Currently, the mini-program has launched nearly 60 products, covering coffee, tea drinks, cold brew, and other categories, including some of Luckin's hit items. The store model is divided into standard stores and mini stores, with the former accommodating dining and bar scenarios. However, the all-day multi-functional service has not yet been fully implemented, and food and alcohol are still not available. Whether Cotti can use Luckin's "magic" to defeat Luckin is worth continuous attention. [more…]